Leveraging Google Plus For SEO
Social networking is taking a bigger and bigger role in how you market yourself and your websites today. At first, marketers weren’t so quick to jump on board the social network, but it has shifted in many ways recently, and if you’re not working on it or have a management service that can help you with the finer details, you’re missing out on something huge. Not only can you make sure that your pages are getting a lot of influence within the top search engines, you will also get a lot of influence on what some people consider to be the #2 social network out there.
For those that are serious about taking on this option for the purpose of web promotions, you’ll have to look at gaining friends within the circle model. Instead of linking directly with each person, Google Plus allows you to separate family, friends, colleagues and more that are part of your circle of influence. The divisions can also help in terms of business, identifying different branches and connection points that will serve as pieces of your overall profile. When you connect with a great abundance of people within those circles, your brand will start to get indexed at a much faster rate on the web.
Due in large part to the influence that social networking has on the results of many search engines, you’ll start to pop up for keyboards that you may not have thought of using before. Not only that, your urls will get cached, and linked to your brand faster than before. The more you post and the more social you become within the pages, the more traffic you will start to see trickle down. This is the key here, because you want to make sure that your pages are working for you and not just sitting around taking up virtual space.
One of the key things that you have to remember to do within the ranks of any social network is post links to your latest articles, pages, and information that connects you to the industry that you’re in. Establishing a certain authority within your given industry is key to getting more traction with social networks. If you don’t present yourself or your company as an authority with a great deal of knowledge of the inner workings of what you’re trying to promote, you will end up missing out on precious SEO strength.
Some people forget that search engine optimization is not just about coding and structure, it is very much likened to a popularity contest in many ways. Sometimes the most backlinks, the best website, and the most up to date content gets trumped by the fact that someone has more friends, family and industry insiders on their social media page. It’s that sort of influence that will transcend the things that you’re doing at a technical level and create longevity down the road. These pages are seen favorable in all search engines, and if you show that you’re a part of the community, you’ll be rewarded with so many fringe benefits that you won’t even have to pay for advertising.