Social Bookmarking and SEO
Search engine optimization is sometimes thought of as an easy thing to get through in terms of social networking and bookmarking alike. To assume that you just dump your links into a profile page and run, is the wrong way to look at this, even though some companies try to make this work. In order to leverage the current trends in marketing, you have to be social and you’ll have to work on various aspects of SEO. Even if you get initial interest from your links, you may find yourself at odds with users if you’re continually just running and dumping images, links and more.
Perhaps the first lesson that should be learned in regards to modern marketing techniques is that of content. Content is king, as they say, and it really forms a relationship with the end user if they can share it and make sure that others read, interact, and comment on it. It’s the same way a blog has comments on each post and the more comments, the more popular the page becomes. The social aspect of interaction is very much important to the overall attempt at optimizing your pages, so make sure that it’s not only easy to share things that you’re posting, but also make sure that you share them in a way that doesn’t come across as spam.
On the technical side of things, when you work within the parameters of social media and you market your items to a captive audience, search engines will look at the links that you’re adding with favor, if they are being shared, promoted and liked by a great number of people. It’s imperative that you work on the popularity aspects of bookmarking, or else you could get drowned out by competitors that are internet savvy. The way search engines have changed their algorithm today, favorable social media profiles and links that get shared a great deal often times rank higher than even the best concerted article written on any given subject. It’s for that reason that you need to ensure that you are backing your content with social bookmarks and promoting the end user to use them.
The term viral comes to mind when you start to consider the way to interact with more people on the web. When a video or a post goes “viral” it is viewed by millions upon millions of people, and in the same regard, gets indexed, cached, and ranked much higher than similar content that has a limited audience. To get to a place where you’re getting popular, you have to work within several steps of proper SEO. You’ll need back links, articles, press releases, social media, and an optimize website working together to get to favorable results.
In the past, you could get away with having a great blog with no connections to social bookmarks, but that has all changed. No matter what type of business you are attempting to run, you will find that without linking, sharing, and promoting these pages and areas, you will not become successful.